These are the checks we run in a growth audit. Go through them honestly tonight. Every "no" is money leaking somewhere, and every one of them is fixable.
Get found
- 1. Your Google Business Profile is claimed and fully filled out. Photos, hours, services, service area. This is the first thing most customers ever see.
- 2. You ask every happy customer for a review. A steady trickle beats a burst. The count and the recency both matter.
- 3. Your name, address, and phone match everywhere. Google cross-checks your listing, site, and directories. Mismatches quietly cost trust and rank.
A site that sells
- 4. Your site loads fast on a phone. Test it on your own phone on cell data, not office wifi. Slow reads as broken.
- 5. There is one obvious next step on every page. Call, book, or request a quote. If a visitor has to think about what to do, most do nothing.
- 6. Your phone number is tap-to-call. Nobody copies a number by hand anymore.
- 7. The site looks like your work deserves. If your craft is premium and your site is dated, the site wins the argument and you lose the job.
Never miss a lead
- 8. A missed call gets an automatic text back. The single highest-value automation for a local business.
- 9. Your contact form actually delivers. Send yourself a test tonight. Silent form failures are the most invisible leak on this list.
- 10. Every inquiry gets a response within minutes, not hours. Speed wins jobs from better competitors who answered slower.
- 11. Customers can book without calling you. A booking link removes the back-and-forth that kills momentum.
Grow every month
- 12. You can see your numbers. Visitors, calls, leads, jobs. If you cannot see it, you cannot grow it on purpose.
- 13. Somebody owns the system. Sites and listings decay. A monthly owner, you or a partner, keeps it compounding instead of rotting.
Put busywork on autopilot
- 14. You have listed the tasks you repeat every week. Same questions, same reminders, same typing. The list is step one to getting your time back.
- 15. The top three are automated. If a task is repeatable and explainable, a system can probably do it, and it never calls in sick.